OUR PORTFOLIO
Strategic Investments. Lasting Impact.
T5 Holdings invests in forward-thinking companies and transformative opportunities across technology, energy, consumer brands and real estate. Our portfolio reflects a commitment to innovation, strategic partnerships and building long-term value.
CarWire.ai
AUTOMOTIVE FINTECH & AUTOMATION
CarWire is an automotive financial technology platform transforming how dealerships manage capital, lender transactions and back-office financial operations. Built on decades of experience in automotive technology and dealership operations, CarWire addresses the complex financial processes that traditionally rely on disconnected systems, manual workflows and limited transaction visibility.
Through intelligent automation, certified dealership management system (DMS) integrations and comprehensive lender connectivity, CarWire streamlines lien payoffs, floorplan funding, curtailment payments and related financial transactions. Its centralized platform provides real-time visibility into capital movement across individual dealerships and enterprise dealer groups, helping financial teams reduce administrative burdens, improve efficiency and recover capital tied up in operational processes.
Designed for scalability, security and financial transparency, CarWire connects dealerships, lenders and auctions through a unified technology infrastructure. By replacing fragmented processes with automated, data-driven workflows, CarWire is helping modernize automotive financial operations and enabling dealer groups to manage working capital with greater speed, precision and control.
T5 Smackover Partners
ENERGY & CRITICAL MINERALS
T5 Smackover Partners is a privately held energy development company focused on unlocking the significant geothermal and critical mineral resources of the Smackover Formation in Northeast Texas. Through an integrated approach combining advanced geothermal power generation with Direct Lithium Extraction (DLE) technology, the company is developing a scalable platform designed to strengthen America's domestic energy infrastructure and critical mineral supply chains.
Positioned within a resource-rich geological formation known for its elevated brine temperatures and lithium concentrations, T5 Smackover Partners is working to develop reliable, 24/7 geothermal baseload power alongside a sustainable domestic source of lithium and other valuable minerals. Its development strategy emphasizes responsible resource management, technological innovation and strategic partnerships with energy providers, battery manufacturers and industrial stakeholders.
By integrating renewable power generation with critical mineral production, T5 Smackover Partners aims to support U.S. energy security, accelerate domestic industrial development and create long-term economic value for investors, partners and local communities.
Ascênda Tequila
PREMIUM SPIRITS & CONSUMER PRODUCTS
Ascênda is a premium tequila brand redefining the ready-to-drink spirits category through quality, simplicity and intentional craftsmanship. Created for consumers who value clean ingredients without compromising taste or convenience, Ascênda combines 100% blue agave blanco tequila from Jalisco, Mexico with high-pH sparkling water and a proprietary three-salt blend to deliver a refreshing, elevated drinking experience.
Built around a commitment to transparency and ingredient integrity, Ascênda offers both its signature canned tequila soda and premium blanco tequila, bringing the same uncompromising standards to every product. With a lifestyle-driven brand identity and an emphasis on quality, Ascênda is positioned to grow within the evolving premium spirits market, appealing to consumers seeking authenticity, convenience and a more refined alternative to traditional ready-to-drink cocktails.
T5 Boot Lake Ranch
REAL ESTATE & LAND DEVELOPMENT
T5 Boot Lake Ranch represents T5 Holdings' investment in real estate development and long-term tangible assets, with a focus on creating destinations that combine commercial opportunity, thoughtful land use and lasting community value. Its development interests include The Preserve at Midland, an ambitious mixed-use destination designed to introduce a new standard for shopping, dining, recreation and community gathering in West Texas.
Located on the former Nueva Vista Golf Club property in Midland, Texas, The Preserve at Midland is planned to integrate retail, restaurants, office space, waterfront amenities and expansive public green space into a cohesive, pedestrian-friendly environment. The development's vision includes a scenic lakefront boardwalk, interconnected walking and cycling trails and a central gathering space designed to accommodate community events, entertainment and outdoor recreation.
With an emphasis on responsible land development, accessibility and long-term economic vitality, the project seeks to enhance the surrounding community while creating opportunities for businesses, residents and visitors. Through investments such as The Preserve at Midland, T5 Boot Lake Ranch reflects a commitment to real estate projects that balance commercial growth with environmental considerations and meaningful community impact.
“We don't just invest in companies. We invest in ideas, people and opportunities that have the potential to shape the future. Our focus is on building businesses that create meaningful value and a lasting impact.”
Bruce Thompson, Founder & CEO
OUR TRACK RECORD
A Legacy of Innovation.
NewCar IQ
AUTOMOTIVE INVENTORY INTELLIGENCE | ACQUIRED BY CDK GLOBAL, 2016
NewCarIQ was an automotive technology company focused on transforming new vehicle inventory management through advanced analytics, market intelligence and data-driven decision-making. Designed specifically for franchised automotive dealerships, the platform provided dealers with the tools needed to optimize inventory, manage manufacturer incentives and make more informed vehicle stocking decisions.
By combining competitive market insights with dealership performance data, NewCarIQ helped automotive retailers identify inventory opportunities, reduce unnecessary carrying costs and improve overall operational efficiency. Its innovative approach brought greater visibility and precision to an area of dealership operations traditionally dependent on manual processes and fragmented data.
Developed under Pearl Technology Holdings, NewCarIQ became part of a broader vision to modernize automotive retail technology. The platform was acquired by CDK Global in 2016, contributing to the development of a more comprehensive inventory management solution for new and used vehicle operations.
VehicleXchange
AUTOMOTIVE EQUITY INTELLIGENCE & CUSTOMER ENGAGEMENT | HISTORICAL VENTURE
VehicleXchange was an automotive technology platform designed to help dealerships identify new sales opportunities through advanced equity intelligence, predictive analytics and automated customer engagement. Developed as part of the Pearl Technology Holdings portfolio, the platform transformed traditional equity mining by enabling dealerships to identify customers who were financially positioned to trade, upgrade or replace their existing vehicles.
Using customer vehicle information, financing data and market intelligence, VehicleXchange allowed dealerships to identify high-value opportunities within their existing customer databases, service departments and broader markets. Its technology helped dealers connect with customers at the right point in their vehicle ownership journey, improving the relevance and effectiveness of sales and marketing efforts.
VehicleXchange also integrated with other Pearl technologies, including Trade-In Concierge, to support direct-to-consumer vehicle acquisition and automated outreach. By connecting equity intelligence with targeted engagement, the platform helped dealerships source desirable inventory, strengthen customer relationships and create additional opportunities for vehicle sales.
CarOffer
AUTOMOTIVE FINTECH & DIGITAL WHOLESALE | ACQUIRED BY CARGURUS, 2023
Founded in 2019 by automotive technology entrepreneur Bruce Thompson, CarOffer was a groundbreaking digital wholesale automotive marketplace created to modernize how dealerships bought, sold and traded pre-owned vehicles. By replacing traditional auction-driven processes with an automated, data-powered platform, CarOffer introduced a more efficient and transparent approach to wholesale inventory transactions.
At the center of its technology was an innovative Buying Matrix that allowed dealerships to establish customized vehicle acquisition preferences based on factors such as make, model, mileage, condition and pricing. The platform automated vehicle matching and facilitated transactions while supporting services such as inspections, transportation, title processing and payments.
CarOffer's technology helped dealerships make more strategic inventory decisions, reduce time spent sourcing vehicles and improve operational efficiency across the wholesale automotive marketplace. Its innovative business model attracted the attention of CarGurus, which acquired a majority stake in 2021 before completing its acquisition of the remaining equity interests in December 2023.
The transaction represented a significant milestone in Bruce Thompson's history of building and scaling automotive technology companies, demonstrating the potential of software-driven solutions to reshape established industries.
Pearl Proximity
LOCATION-BASED MARKETING & ADVERTISING TECHNOLOGY | HISTORICAL VENTURE
Pearl Proximity was an innovative automotive marketing platform designed to connect dealerships with prospective customers through location-based advertising and advanced geofencing technology. Developed under Pearl Technology Holdings, the platform introduced a highly targeted approach to digital advertising, allowing automotive retailers to reach consumers based on their physical proximity to competing dealerships and other relevant locations.
Using location intelligence and mobile advertising technology, Pearl Proximity enabled dealerships to deliver timely, relevant marketing messages to consumers actively engaged in the vehicle shopping process. Unlike traditional advertising methods that relied primarily on broad demographic targeting, the platform emphasized real-world consumer behavior and measurable dealership visits.
Pearl Proximity provided dealerships with greater visibility into advertising performance by connecting digital campaign activity with physical showroom traffic. This approach helped automotive retailers better evaluate marketing effectiveness, optimize advertising investments and reach high-intent customers during critical stages of the purchasing journey.
By combining location data, automation and targeted digital engagement, Pearl Proximity demonstrated the potential of emerging marketing technologies to improve customer acquisition and modernize automotive advertising strategies.
Pearl Technology
AUTOMOTIVE TECHNOLOGY & SOFTWARE DEVELOPMENT | HISTORICAL VENTURE
Founded in 2014 by Bruce Thompson, Pearl Technology Holdings was an automotive technology incubator dedicated to developing innovative software solutions that addressed critical challenges across automotive retail operations. Built on extensive experience in dealership technology, Pearl brought together entrepreneurial leadership, software development expertise and strategic industry insight to create a growing portfolio of specialized automotive platforms.
Rather than focusing on a single product, Pearl Technology Holdings operated as an innovation-driven ecosystem, developing technologies for inventory management, consumer engagement, equity mining, digital retailing, targeted advertising and dealership workflow automation. Its portfolio included NewCarIQ, VehicleXchange, Pearl Proximity, ShowroomXpress and several additional solutions designed to improve dealership profitability and operational performance.
Pearl's approach emphasized identifying inefficiencies within established automotive processes and developing scalable technologies to address them. Through its interconnected products, the company created opportunities for dealerships to leverage data, automate repetitive tasks and deliver more personalized customer experiences.
ShowroomXpress
DIGITAL AUTOMOTIVE RETAIL & FINANCING TECHNOLOGY | HISTORICAL VENTURE
ShowroomXpress was a next-generation automotive retail technology platform developed to modernize the vehicle purchasing experience by connecting digital shopping, financing and in-store dealership operations. Created under Pearl Technology Holdings, the platform was designed to simplify traditionally complex dealership transactions while delivering greater transparency, convenience and control to automotive consumers.
ShowroomXpress introduced an integrated digital retailing experience that allowed customers to explore financing options, calculate vehicle payments, evaluate trade-ins and move through key stages of the purchasing process online or inside the dealership. Through advanced lender integrations and automated financial calculations, the technology helped dealerships deliver more accurate information while reducing the time and complexity associated with traditional vehicle transactions.
The platform also introduced innovative touchscreen Genius Stations, designed to create a seamless transition between online vehicle shopping and the physical dealership showroom. These interactive experiences empowered customers to participate more directly in the purchasing process while providing sales teams with tools to improve efficiency and customer engagement.
Building What’s Next
At T5 Holdings, our investments go beyond capital. We believe in the power of strategic collaboration, operational expertise and long-term relationships to transform ambitious ideas into enduring businesses.
Our focus remains on identifying opportunities, supporting visionary leadership and creating sustainable value across every industry we serve.